OK. Maybe I'm thinking of the Speed Limit Warning! Sorry for the mis-info (I don't have any buttons on the wheel so assume I have no winter tyre warning anyway! We don't need winter tyres here.)
Take your point, maybe your lucky, as my first post shows, it is very frustrating when the "Winter Tyre" warning comes up.
At least if you don't have any buttons you can't screw it up!
Now if VW had arranged for a "Winter Tyre" warning to come up on the display as you changed your tyres, that would be clever. But thinking about it,if you had just splashed out a few hundred quid on tyres, you would not really need reminding would you !